Female Startup Club

Creating viral moments, cease and desist letters & turning down a major acquisition offer with Mid-Day Squares co-founder Lezlie Karls

December 09, 2021 Season 1 Episode 248
Female Startup Club
Creating viral moments, cease and desist letters & turning down a major acquisition offer with Mid-Day Squares co-founder Lezlie Karls
Show Notes

Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals.  And they’re on a Mission To Take Over The World Of Healthy Snacks.

In this episode we’re talking about a solid 10/10 sampling program they launched with, overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.

LINKS WE MENTION:

Mid-day Squares Instagram

Lezlie's Instagram

Lezlie's LinkedIn

Female Startup Club's Instagram

Doone's TikTok

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com