Female Startup Club

Ecomm master Gretta van Riel reveals how she made $1M in a day + her proven strategies explained

February 04, 2020 Female Startup Club Season 1 Episode 6
Female Startup Club
Ecomm master Gretta van Riel reveals how she made $1M in a day + her proven strategies explained
Show Notes

Welcome to episode 6 of Female Startup Club with entrepreneur Gretta Rose van Riel. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.

Today I’m chatting with friend and eCommerce master Gretta Rose van Riel, the award-winning entrepreneur behind SkinnyMe Tea, Drop Bottle and The 5th, and one of the few members of the million-dollars-in-a-day club. Gretta appeared on the 2018 Forbes’ 30-under-30 list and like any fruitful business innovator, is continuing to create with emerging brands such as Hey Influencers, Tomorrow, as well as online eCommerce courses with Foundr and Shopify to name a few. Join us as we discuss Gretta’s humble beginnings, innovative eCommerce strategies, and learn how to start up your startup today!


  • Proven tactics to grow your Instagram account
  • The SkinnyMe Tea origin story
  • How Instagram has grown over the years and how the algorithm has evolved
  • Working with investors to grow your brand
  • Focusing on your idea first and foremost, if you don’t have an idea that you love, it’s hard to really grow
  • The struggles associated with building too much hype that you’re not prepared for
  • Changing the way you frame your communication with your audience, to take a potentially negative experience, into a positive user experience
  • The power of scarcity in eCommerce and how that helped shape “The 5th” 
  • Gretta’s three ”I’s” in business: Instagram, Influencers and Incentives
  • Gretta also breaks down her three “C’s”:
    • Content - find your top-performing content and post more of it
    • Collaboration - leveraging people’s pre-existing audiences
    • Consistency - posting regularly across the platform to engage your audience and provide those touchpoints that they need to build a relationship with you
  • The three R’s formula for solid influencer marketing: Reach, Relevancy and Relationships.
  • Mistakes that brands make over and over again
  • What is a Facebook ads takeover
  • Making your user experience as frictionless as possible