Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.
Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.
I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.
LINKS WE MENTION:
Experiment Beauty's Instagram
Female Startup Club's Instagram
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
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